Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California’s largest boutique hotel company – and America’s #2. Starting out in 1986 with virtually no industry experience, Chip opened his first hotel, The Phoenix, in San Francisco’s edgy Tenderloin district on a wing and a prayer. The company now consists of over 40 award-winning hotels, restaurants and spas across the state. Each unique property is designed to produce what Chip calls “identity refreshment” for his guests. The company gleans inspiration for each hotel from popular magazines such as Rolling Stone (The Phoenix), The New Yorker (Hotel Rex), Real Simple “meets” Dwell (Vitale), Wired (Avante) and others. Chip and his company’s time-tested techniques have been featured in Inc, People, Time, and other leading publications.